Market Entry

Japan—a tough nut to crack

Going from Phase 0 to 1 is an arduous mission for technology companies landing in Japan. You may have entered the market through a global transaction where a Japanese subsidiary of the global account is rolled into the worldwide deployment. Since you’ve wedged into the market, your next steps may be local customer acquisition. Or you've already established yourself in the Asia Pacific region—especially the anglophone countries—and your next step is to give it a go in Japan. Or you’ve gotten traction in both North America and Europe and your next big market—being a bit leery of China—is Japan. Your strategy will vary wildly depending on the scenario.

We can help you develop these strategies based on our past experiences and up-to-the-minute knowledge of market trends.