Business Consultation

Japan—a tough nut to crack

It takes passion, persistence, and perseverance to acquire that first client. But the next handful comes a bit easier.

Software companies take an average of three years to establish themselves in Japan, at which point they have half a dozen or so local employees and just as many key accounts. However, as these companies aspire to get to the next level, they hit a wall. Those high-touch sales based on leads from past personal connections no longer scale and new sales drop as the headquarter exec team shakes their head in dismay at the slow-moving sales pipeline.

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By this point, strategies around marketing, lead generation, alliances, and customer success are all in need of a transformation. Once the transformation takes the company over the hump, it can fine-tune areas such as human capital, sales operations, and customer support bringing stability with the right people, accurate forecasting, and happy customers—elevating Japan’s status as a region. Whatever facet needs kaizen, our extensive experience in building upon an existing business will take your Japan business to the next level.

There are also companies that have entered the market prematurely and need to re-enter after some absence. We can help with that too.